CTV programmatic buying

Mediapost

Marketing tech

OpenX Drops Resellers, Non-TV Content In New CTV Solution

OpenX is eliminating resellers and removing non-TV content from its ad inventory to streamline and improve transparency in CTV programmatic buying.

The moves are part of the launch of TV+, a solution that combines linear and programmatic buying models.

OpenX aims to provide more premium advertising experiences and accurate measurement through proper content classification. [ more ]